Privacy Policy

Effective date: 28 October 2026

Sparwild African Tours & Safaris (“Sparwild”, “we”, “us” or “our”) respects your privacy. This policy describes how we may collect, use, disclose and protect personal information when you use our website, send us an enquiry, request a quotation or make travel arrangements with us.

1. Who we are

Sparwild African Tours & Safaris provides information about safari tours and related travel arrangements in Africa. For privacy questions or requests concerning information you have provided to us, use the contact details at the end of this policy.

2. Information we may collect

Depending on your interaction with us, we may collect the following categories of information:

• Contact details: your name, email address, telephone number and preferred contact method.
• Enquiry and trip details: destination, travel dates, party size, interests, budget range, requested activities and details you choose to include in a message.
• Booking information: where you proceed with a booking, information reasonably needed to arrange the requested services, such as traveller names, itinerary details and relevant preferences or requirements.
• Communication records: messages and information you send us, and our responses to your enquiry or booking.
• Technical information: information that may be provided by your browser or hosting systems, such as IP address, device and browser type, pages requested, referral source, and the date and time of a visit. Server logs and analytics tools may collect different subsets of this information.
• Cookie or usage information: information collected through cookies or similar technologies if they are used on the website and enabled in your browser.

Please only provide personal information about another traveller where you are authorised to do so. If you share another person’s information with us, you should make them aware that it may be used to respond to the enquiry or arrange the trip.

3. How we use information

We may use information for purposes such as:

• responding to enquiries and preparing or updating safari quotations and itineraries;
• communicating about availability, bookings, payments, changes and travel arrangements;
• coordinating requested services with relevant accommodation providers, guides, transport operators, parks or other suppliers;
• operating, maintaining, troubleshooting and securing the website;
• understanding website usage and improving our content or services where suitable analytics are in use;
• keeping appropriate business records, handling disputes and meeting applicable legal obligations; and
• sending service-related updates. We will seek any consent required before sending direct marketing communications and provide a way to opt out where applicable.

We do not describe a use in this policy as a guarantee that a particular technology or service is currently installed on the website. Actual collection depends on the website features and tools in use at the time.

4. Reasons for processing information

Where applicable data-protection law requires a lawful basis, we may process information because it is needed to respond to your request or take steps towards a booking, to perform an agreed service, to meet a legal obligation, based on a legitimate interest such as protecting and improving our business and website, or because you have given consent. The appropriate basis depends on the information and the specific purpose.

5. When information may be shared

We do not sell personal information to third parties. We may share relevant information when reasonably necessary for the purposes described in this policy, including with:

• accommodation providers, safari guides, transport operators, activity providers, parks or other suppliers involved in the arrangements you request;
• website hosting, email, security, technical support, form-processing or analytics providers, where those services are used;
• professional advisers or service providers who assist us with legitimate business needs and are expected to handle information appropriately; and
• public authorities or other parties where disclosure is required by law, necessary to protect rights or safety, or needed to establish or defend a legal claim.

Only information relevant to the purpose should be shared. Some suppliers or service providers may process information outside Kenya. Where this occurs, we will take steps required by applicable law in relation to any cross-border transfer.

6. Cookies and analytics

Cookies are small files that a website may place on your device. A website may use essential technologies to support functionality, security or preferences, and may use analytics technologies to understand how visitors use its pages. Your browser settings may allow you to block or delete cookies, although some website features may not work as intended if you do.

If analytics, advertising or other non-essential tracking tools are used on this website, their operation and any consent choices will depend on the tools configured and the applicable legal requirements. This policy does not claim that a particular analytics or advertising tool is active. You can contact us if you have a question about a specific technology.

7. How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including responding to your enquiry, managing a booking, maintaining appropriate business records, resolving disputes, protecting our systems and meeting legal or accounting requirements. Retention periods vary according to the type of information and the circumstances. Information that is no longer needed should be securely deleted, anonymised or otherwise handled as permitted by law.

8. How we protect information

We use reasonable administrative and technical measures intended to protect information against unauthorised access, loss, misuse, alteration or disclosure. No website, email transmission or storage system can be guaranteed completely secure. You can help protect your information by using trusted contact channels, checking unexpected payment instructions independently and avoiding sending sensitive credentials or payment-card details through general forms or email.

9. Your choices and privacy rights

Depending on the circumstances and applicable law, you may be entitled to request access to personal information we hold about you, ask for inaccurate information to be corrected, request deletion, object to or restrict certain processing, withdraw consent where processing relies on consent, or make a complaint to the relevant data-protection authority.

To make a request, contact us using the details below and describe what you need. We may ask for reasonable information to verify your identity and locate the relevant records. Some requests may be limited where we have a lawful reason to retain or process information. We will handle requests in accordance with applicable requirements.

You can opt out of marketing messages at any time by following the instructions in the message or contacting us. Even if you opt out of marketing, we may still send essential communications relating to an enquiry or booking.

10. Children’s information

Our website is intended for people planning or enquiring about travel, including adults arranging family travel. If a booking requires information about a child, that information should be supplied by a parent, guardian or another person authorised to arrange the trip, and only to the extent reasonably necessary. Please contact us if you believe a child’s information has been provided inappropriately.

11. Links to other websites

Our website may link to third-party websites or services, for example suppliers or travel resources. Those websites operate under their own privacy policies and practices. We are not responsible for how an external website collects or uses information, so please review its privacy information before submitting personal details there.

12. Changes to this policy

We may update this policy when our services, website features or legal obligations change. The revised version will be published on this page with an updated effective date. We encourage you to review it periodically. Where the law requires specific notice or consent for a material change, we will follow the applicable requirement.