Certain cards will grant energy counters which you can then spend for effects ranging from damage to buffs to card draw
Ragavan, Nimble Pilferer is one of the strongest cards in Modern and the reason you play the format, given the number of abilities available
You can add in hexproof creatures and play a Voltron- / Bogles-style deck, head toward enchantment creatures like Courser of Kruphix with Kestia, the Cultivator leading the way, or go all-in on comboing off with Estrid, the Masked and The Chain Veil
Once youre further into the game, you can start being more aggressive with your removal and opening up your opponents boards to allow you to attack them
It's easier to destroy too, of course, but if you manage to cheat Ancient into play then it doesn't even matter if it's killed since, at worst, you can immediately tap all your permanents for mana in response and use it as a ritual to power out your degenerate spells
As long as Cloud is equipped, if a triggered ability of Cloud or an Equipment attached to it triggers, that ability triggers an additional time